Brand Yourself

Have you ever Googled yourself? What pops up? If you haven’t, what do you think would appear on the screen? Before reading on, click here to find out.

So, do you like what you see? Would you feel comfortable knowing that a potential employer could simply Google you and discover that information? If not, don’t fret! There is a handy website called Brand Yourself that is made just for people like you. Also, with 7.5 billion people in this world, there are bound to be at least one or two more humans with your exact name. Are your social media profiles and the webpages you’re featured on showing up before their content? If not, once again, Brand Yourself can help.

Before I discuss the website, let me fill you in on why utilizing a tool like this is beneficial. If you apply for a job the potential employer will most likely do some research before setting up an interview. It only takes him/her a few seconds to perform a Google search on you. If items of yours pop up that are inappropriate or not appealing to the company, you may not land the interview. Managing your digital reputation is critical, especially when job hunting. On the other hand, you may have an outstanding image online and want potential employers to see that, but it could be hidden. If this is the case, the employers will not be able to easily discover how awesome you are, which may decrease your shot at the interview or job.

Thankfully, Brand Yourself is a free tool that will assist you in bettering your online presence. All you have to do is go to the website, create an account, then run a report. After that, you will receive a list of top webpages associated with your name. You can then go through them to determine what ones are actually you. There is also the option to mark a webpage as “negative” if it is you but you are not proud of it. Once you have sorted through them, Brand Yourself will walk you through the steps necessary to take in order to boost your digital reputation to its maximum potential.

Screen Shot 2017-02-02 at 10.34.55 PM.pngBrand Yourself. (3 February, 2017). Report card [Screenshot]. Retrieved from 

The first time I ran a report, I scored a D-. However, I did what I could to improve this and will continue to work on it everyday!



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